The future is pretty bright...

Sailing will never ever be a spectator sport. There is no fun standing on the dock or on the deck of a spectator boat seeing boats sail round and round the buoys. Never has been, and never will be even for the most addicted of us. The really good stuff you get when you sit behind your computer.

New technology brings new opportunities to our sport and web-TV is definitely one of them. On for instance Sail.tv and SEILtv, I’m involved producing and promoting the latter, you can watch sailing programs when you want. You decide when its prime time, and the sponsors and events get a chance to reach their viewers through our most powerful media; TV.

When Windows Media Center gets in to your living room and up on your flat screen there will be no telling what will happen to the usual sport programs. In the comfort of your sofa we can just switch from traditional “football”-TV mode to web-TV mode and enjoy exactly the content we want, when we want it.

There are even more good things to come with the launch of new gizmos. In the next couple of weeks I will write about the bright future that lies ahead. Please pull down your sunglasses.