Keep it simple sailor
This is our positive spin on the famous, but oh so easy forgettable, KISS: Keep It Simple Sailor.
Meet Dee Caffari. She wants to be the first woman to complete a non-stop westabout circumnavigation. She leaves on the 20th and in record time she and her highly skilled team from Challenge Business has launched the project.
Her website is an impressive example of how things should be done to communicate such an adventure and sailing experience. Here you can watch videos, download voice to your iPod, read the latest news, check her position and much more. It is all presented on a very simple, navigational and understandable website. The masters of flash and all other high tech web solutions has not been able to send their meaningless high invoices to this project – and good riddance. There are enough websites, even in offshore racing, that obviously thinks tech is king and content queen. Wrong.
Websites is about communication and should not be put in the hands of web developers. They know how to put a site together with their html-coding. Communication should be left to the communicators.
Advise: Please Keep It Simple Sailor, and when in doubt you can look to some of the French regattas to get some ideas and inspiration.
Meet Dee Caffari. She wants to be the first woman to complete a non-stop westabout circumnavigation. She leaves on the 20th and in record time she and her highly skilled team from Challenge Business has launched the project.
Her website is an impressive example of how things should be done to communicate such an adventure and sailing experience. Here you can watch videos, download voice to your iPod, read the latest news, check her position and much more. It is all presented on a very simple, navigational and understandable website. The masters of flash and all other high tech web solutions has not been able to send their meaningless high invoices to this project – and good riddance. There are enough websites, even in offshore racing, that obviously thinks tech is king and content queen. Wrong.
Websites is about communication and should not be put in the hands of web developers. They know how to put a site together with their html-coding. Communication should be left to the communicators.
Advise: Please Keep It Simple Sailor, and when in doubt you can look to some of the French regattas to get some ideas and inspiration.
posted by Jon Amtrup at 2:14 pm
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