The VOR spin are finally heating up

It is two days to go before the first ever inshore race in the worlds premier fully crewed offshore race takes place and finally the PR heat are upon us. The last couple of days we have seen a massive surge in articles about the seven teams, the Volvo Ocean Race it self and all other aspects of this high tech sprint around the globe. Even Jaques Vabre has been put in the media shadow the last couple of days.

One of the sailing communities best communicators Paul Cayard are making his contributions from the key board, but what strikes us as somewhat odd is that the team that probably has the biggest consumer and entertainment goal in the race doesn’t have it’s own website. The Hollywood project Pirates of the Caribbean is the only team yet to launch its own site. Even the under- to non-funded Premier Challenge has seen the value of communicating to all stakeholders and the public through their own site. Even though Paul Cayard has no problem in getting through in the media with his sharp tongue and fine tuned writing skills, there might be a time when he needs to have his own channel to communicate through. We hope a site is at the end of the pipeline…