Why do the Spanish bother?

This is Sail PR for dummies. If you have a group of 40 international yachting reporters flying in from all over the world to attend the launch of Offshore Challenges new doublehanded round the world race and you want to get some free PR for the local yacht exhibition, don’t hand out press kits in Spanish. In fact don’t even bother to hand out anything else than free tickets if you don’t have the money for a PR agent to translate and adapt the material. It only creates bad will. In other words; don’t do like the Salon Nautico in Barcelona just did.

We will update you on a whole lot of more smooth PR sailing business later today when Ellen MacArthur goes on stage to launch the new event.