Thursday, October 20, 2005

VOR to your mobile

Volvo Ocean Race has taken a step further towards how the promissed the race would be communicated four years ago. In the coming race you can get all the news and drama of the race delivered direct to your mobile phone handsets. VOR has choosen Ericsson as their partner and the Swedish based international company will deliver content to all handsets. Ericsson is also the main partner of Ericsson Racing Team.

The mobile portal will also allow people to sign up for a series of arcade style games in addition to interactive elements of the service including quizzes and blogs which will enable the general public, as well as the sailing fraternity, to find out about the race, the characters, the destinations and life at the extreme end of ocean racing.

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