Thursday, January 12, 2006

Volvo and safety

Ten sailors on board Pirates of the Caribbean are in the middle of the Southern Ocean with a keel problem that can turn in to a possible catastrophe. But it's also an opportunity for VOR to do something right.

The best thing they can do right now is get a rescue or navy ship steaming towards Cayard and his men. If the boat gets to shore in one piece they have showed that they take safety serious, and after all, that’s what Volvo (the cars, that is) has built its reputation on. If the boat turns turtle, we most certainly hope not, they have help standing by - and again: Volvo has showed they take safety serious.

What are you guys waiting for? Get out there and show that you can manage the situation you have put your self in, and be sure that you communicate it the correct way.

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