Very good VOR Q&A

The recent posting on the Volvo Ocean Race site where Glenn Bourke answers the critics, is a text book example of a good Q&A. But all things considered it should have been out there a few months ago.

Q&A is PR term for Questions and Answers and it is used as preparation before every major press event. This is where PR firm with a finger on the industry pulse figures out what sort of potential critical questions that will be asked, and together with the client starts writing down the most appropriate answers.

This is also a process where the mapping of potential critical opinion maker’s starts and a plan for how to give them the most relevant information takes shape. This is a very important strategy and should be given full attention.

It’s is rare to put a Q&A out in the public, but the way VOR does it this time is a good move. We are looking forward to Part II of the Bourke Q&A.