Sunday, February 19, 2006

SailTV in your pocket

This might be a posting for the dedicated gizmo-freaks. But since I'm one of these and sailors tend to have a high rate of the high income, high educated and high-tech users on the dockside, I'm going to give it a go.

Salt PR pushed to get SEILtv, the Norwegian based web-TV for SEILmagasinet, launched in Apples iTunes. This means that you can subscribe to all the content and get it on your iPod as soon as it's out there on the www. Right now there’s even an English posting with an interview with Ellen MacArthur. Just open iTunes, go to the podcast section and search for seil-tv. There it is and it’s already a success.

This means that you can take out your iPod on the train, flight or everywhere and watch sailing. Not the mention the wow-factor this will bring to the party. If you get some cool sailing downloads and shows it to your friends on your own personal TV, you most likely will get the WOW! This also opens up a whole new scenario for big regattas and commercial interest in the yachting industry.

Take Henri-Lloyds new collection of technical clothes. If everyone that sells Henry-Lloyd has an iPod in their pocket with a film that shows all the garments and how it should be used, they will be better sellers and they can show it off to the customers where ever they are. The whole organization has the same information. If they mix it with some great sailing footage, it even might be a case for the sailing media to have on their site. I most certainly know a few sites that would post it…

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