This is the kind off quotes we want:

Till Pohlmann, Head of Sports Sponsorship, Hugo Boss AG:
“Sailing is a growing market in the business of sports sponsorship. As a title sponsor of international ocean racing, we at Hugo Boss have a unique skipper in Alex Thomson, with whom we are able to achieve fantastic global press coverage, both print and broadcast. Being a lifestyle brand we activate this sponsorship in every single one of our key markets - at present in more than 100 countries - by inviting guests to enjoy a great sailing experience aboard our boat. We have also been able to tie our sailing sponsorship in with other existing long-term relationships we hold. For example, David Coulthard christened our last boat, Wladimir Klitschko (Heavy Weight Boxing World Champion) has been sailing with Alex in Kiel, and we had the boat in Monaco last year during the F1 race.”

"Fashion is made in metropolitan areas and Barcelona is a great city in one of our biggest markets worldwide. We are therefore really looking forward to the start of the Barcelona World Race in Barcelona this autumn.”